How To Start Shawarma Business In Nigeria: Complete Guide
How To Start Shawarma Business In Nigeria: Complete Guide. Shawarma business is a very profitable business with a 60% profit margin.
Shawarma is a dish in Middle Eastern cuisine consisting of meat cut into thin slices, stacked in a cone-like shape, and roasted on a slowly-turning vertical rotisserie or spit. Originally made of lamb or mutton, today’s shawarma may also be chicken, turkey, beef, or veal.
Nigeria shawarma is a snack that is made with beef or chicken filling. It is now becoming a popular snack and oftentimes more preferred in eateries and bars. Like many other snacks shawarma is easy to prepare. Before you start shawarma business you have to put certain things into considerations such as; location, potential buyers, competitors, price etc.
If you are thinking of how to start shawarma business in Lagos, Abuja, Adamawa etc. The requirement is the same anywhere. That is why it is advisable to write shawarma business plan before starting.
People hardly prepare shawarma at home because of lack of equipment to do so or time. Many like sophistication and will like to take their love ones to where they can feel among. These and many other reasons will make shawarma business lucrative anytime any day.
See Also: Top 100 Small Business Ideas To Start in Nigeria With Low Capital (2021)
The profit in shawarma business depends on the number of pieces you are able to sale. Just know that even if you sale 5 or 10 pieces a day you will still make profit but aim more. How you operate and manage your shawarma stand will determine the sustenance of the business. The good thing is that you can add; pop corn, Samosa Production, chips business etc.
THINGS NEEDED TO SET UP SHAWARMA STAND
1. GET TRAINED
It will be a wise thing to get training on how to prepare a delicious shawarma, it will only take a few days. But where there is no place around you to do that then you can use the step by step guide on this post. Prepare for your family members and people around you before you setup your shawarma stand.
2. LOCATION
It is very important to site your shawarma business in a busy place, that’s one. It can be in a commercial area, busy area, supermarket premises, big churches, higher institutions, estates or developing cities. The place should be visible and accessible. Look for bars and event areas that are not into shawarma business, negotiate and setup one there. You can have more than one shawarma stand and employ people to manage them for you. It doesn’t need much space a small one is okay.
3. CONSIDER YOUR POTENTIAL BUYERS
You have to consider the kind of people who live around your business environment. For instance, it will not be wise to put up shawarma business in a low income area or in the village because it will be difficult to sale in good numbers. Determine who your buyers are and their buying strength. The business is lucrative when you have plenty buyers. And plenty buyers means more profits.
Shawarma business is interesting when you are able to sale everything you produce the same day. If you don’t finish them the same day it will increase your production cost.
4. COMPETITORS
So many people are now operating shawarma business. You have to find out what they are doing or not doing well and improve on them. It will involve buying and tasting the ones around you. Introduce new things to make your own unique. It maybe adding chips to every order or anything. Reduce your price for a start to attract customers above all make your shawarma very tasty and spicy. If you know you can’t compete enough with the ones already established in that locality; please look for elsewhere.
Those who are making it big time in Nigeria shawarma business are the ones operating in bars, event areas, fast food joint such as drum sticks etc.
5. PURCHASE EQUIPMENT
I have given a breakdown on the cost of equipment, knowing their prices will help you determine the amount you will use to start the business. You can go for locally produced machines or foreign depending on your budget. For the foreign machine classier are said to be more reliable.
EQUIPMENTS REQUURED FOR SHAWARMA BUSINESS
- Shawarma toaster
- Deep Fryer
- Deep freezer
- Show glass
- Insect killer
- Apron
- Pot/utensils
PRICES OF EQUIPMENT
- Shawarma toasters. #100,000
- Deep fryer. #12,000
- Electric cooker. #6,000
- Deep freezer. #120,000
- Fridge. #70,000
- Insecticide 2. #10,000
- Show glass. #15,000
- Utensils (frying pan and pot. #20,000
- Bowls/cutlery. #20,000
- Cleaning tools. #10,000
OTHER EXPENSES
- Fire extinguisher. #10,000
- Welding. #50,000
- Carpentry work. #40,000
NOTE
The prices of shawarma equipment mentioned on this post is based on the result gotten at the cost of researching on this topic. We all know that the prices of things can change at any time so find out how much the cost of each equipment before writing your shawarma business plan.
You can go for locally fabricated toaster and vertical grill if your money can’t afford the foreign ones. Shawarma toaster is different from the vertical grill (it is the machine that roast the meat). Imported grill is #100,000 while locally fabricated one is #60,000. Locally fabricated toaster is #30,000. You can cancel fridge and gas cylinder for a start.
See Also: How To Start A Food Stuff Business In Nigeria
INGREDIENTS FOR NIGERIA CHICKEN SHAWARMA
- Chicken breasts (2) deboned
- Chicken thigh (2) or beef
- Shawarma bread (6) (flour or other bread)
- Tortilla wraps or pita bread
- Cabbage (1) small size
- Carrot (3) medium size (grated)
- Cucumber (1) large size cut into cycles or thin strip
- Tomatoes (2) cut into thin sizes
- Ketchup, mayonnaise
- Vegetable or olive oil for frying (1 tablespoon)
PREPARATION
- Wash and cut all the vegetables into thin strips and set aside
- Cut chicken or beef into thin strips and set aside too
- Place the chicken or beef into a bowl, add marinade and mix carefully until it is well incorporated.
- Cover and preserve in the fridge for 2-24 hours. This will depend on the time you have in your hands.
- Heat up the tablespoon of oil on a frying pan. The oil should be very full on the spoon enforce turning it into the pan.
- Add the marinated chicken or beef and keep stirring as it fries, until it becomes juicy and brown
- Scoop into a plate and set aside
- Mix some mayonnaise and ketchup together
- Place shawarma bread on a clean flat surface and cut into two equal fold and tuck the edges in, roll to form shawarma wrap.
COST OF SELLING 1 And HALF KILOS OF CHICKEN SHAWARMA IN A DAY
- Chicken. #10,000
- Bread. #1,500
- Vegetables. #1,000
- Cream. #1,500
- Sausage #1500
- Sauce. #800
- Gas. #1,000
- Seasoning. #300
- Miscellaneous #1,500
- Total #19,100
- This ingredients can produce 50 shawarma that can be sold for #800 each. It will give you #40,000 after sales.
MARKETING
Advertise on Facebook, Instagram and any other online portal. Print cards and share to people around your location. Apart from those who will come to your stand to buy others that have ceremonies such as; birthday parties, wedding, seminars etc will book you for supplies or to come and prepare for them in their venue.
Add one hot dog for one purchase and more for more than one shawarma bought. It will attract more customers to you.
CONCLUSION
What are you waiting for locate a nice place and start your shawarma business, you can be making more #200,000 a month. In case you don’t have money for shawarma machines you can still bake commercial shawarma Bread from home with the tools you have in your kitchen and be supplying to homes, bars, supermarkets etc.
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